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... while recent years have seen food snobs protest about their usage in modern day recipes, new research from mintel finds hot canned meat is well and truly back on the menu, as britain rediscovers the joys of this store cupboard staple ... sales of hot canned meats* are steaming ... in the last two years alone, sales have grown by a hearty 12%, compared to cold canned meats which grew just 4% ... continued promotional activity has helped hot canned meats to grow its share of the canned meat market at the expense of cold meats by attracting new users ... today, hot canned meats account for as much as 56% of the canned meat market, with as many as one in five brits now buying canned meatballs and minced beef ... canned pies have been the star performer in the sector, benefiting from demand for value for money food ... indeed, the positive growth in the pie market as a whole has had a halo effect on the canned pie market, which has benefited from sales growth as consumers look for no fuss comfort food that can be eaten as a whole meal ... vivianne ihekweazu, senior fmcg analyst at mintel said: “canned meats have continued to battle their perception as a lower quality substitute to fresh meat ranges ... however, it showed consumers the versatility of canned meats and the fact that it could serve as a substitute for fresh meat in recipes - something which appears to have resonated ... ” hot on the heels of canned meats is the bean which has been the star performer in the canned meals market ... but the recession has not favoured all canned foods ... far from jumping through hoops, there has been something of a starchy reception for canned pasta by britain’s shoppers ... sales of canned pasta fell 9% in the past five years down from £115 million in 2004 to £105 million in 2009 ... “the canned pasta market has seen slower value sales growth despite product reformulation, and the introduction of healthier varieties ... with parents ever more conscious of the need to feed their children a nutritionally balanced diet, canned pasta meals face an increasingly challenging competitive arena, with continued competition from the expanding children’s ready meal category
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